Magdalena Kubow holds a doctoral degree in Economics in Management Studies. Her research interests include: trend watching, trend forecasting (especially social and cultural), designing business models and developing social innovation and entrepreneurship in the network society.

As a subject-matter expert, Magdalena Kubow is involved in various projects focused on innovation, entrepreneurship and business model design, such as “Entrepreneurship in Creative Industries (ALK)” and “Get Inspired! (SALTO – YOUTH)”. She is also involved in various cross-sector research projects comprising academia, business, and NGOs and contributes to foresight projects. She conducts research under the auspices of the International Center for Research on Leadership, at SWPS University.