m.guardian.co.uk and the Guardian iPhone app

The Guardian iPhone app was one of the first paid-for news applications to arrive in the iTunes store and has now been downloaded 200,000 times at £2.39 each time to date, making it an important revenue stream for the corporation.

The Guardian iPhone app makes it possible to consume Guardian content - including photo galleries and podcasts – on or offline, using a highly customisable, optimised interface. The ‘trending’ tab offers an at-a-glance list of the hottest subjects on guardian.co.uk, while the tags that lie at the heart of the app make it quick and easy to navigate to the subjects and columnists that matter to you.

Alongside the Guardian iPhone app, the m.guardian.co.uk mobile website offers rapid access to the latest headlines across News, Sport, Culture and Business sections, as well as onward navigation, via a dropdown tab, to further areas of interest. Live football results, contextual attention data (in the form of ‘most read’ stories), photo galleries and access to Guardian Soul mates and Guardian Jobs complete the package. The m.guardian.co.uk mobile website now has over 2.1 million unique monthly users. It is available free of charge on any handset, in any territory, and delivers a return through advertising and sponsorship.