Winners’ Stories – GoodayOn

Ranking amongst the top gig platforms in Ethiopia, GoodayOn is an on-demand service connecting blue and pink-collar workers with customers seeking domestic help and home repairs in Ethiopia. It's become a lifeline for many households, providing skilled workers who cook, clean, babysit, and fix household issues, all at the touch of a button or a simple call to short code and also using a mobile app.

GoodayOn’s journey hasn’t been without its challenges. They faced the complexities of building a reliable infrastructure while ensuring seamless service delivery. Unemployment remains a significant issue, driving GoodayOn to seek innovative solutions to bridge the gap between job seekers and employers. This quest for solutions led GoodayOn to an invaluable milestone: winning the World Summit Awards (WSA) Global in 2022.

The WSA recognition was a game-changer for GoodayOn. Winning in the Smart Settlements & Urbanization category highlighted their innovative approach to solving community problems. WSA’s support did more than just put a spotlight on GoodayOn’s achievements; it validated their mission and provided a platform to amplify their impact.

GoodayOn’s platform isn’t just about numbers; it’s about creating meaningful connections and opportunities. Since its launch in September 2020, GoodayOn has experienced remarkable growth, with over 120,000 app downloads, 35,000 registered gig workers, and 5,500 employer accounts. This growth is attributed to the platform's ability to match workers with customers efficiently based on location, skills, and customer ratings.

By leveraging technology for high-precision matching based on location, qualifications, and ratings, GoodayOn ensures convenience, affordability, and quality for its customers. For GoodayOn, WSA’s recognition is not just an accolade; it’s a testament to their impact on the community and a catalyst for further growth. The WSA award provided GoodayOn with a strategic asset, elevating its visibility and credibility. This recognition has been instrumental in helping GoodayOn fulfill its role in reducing unemployment and supporting the United Nations Sustainable Development Goals (SDGs) in Ethiopia and beyond.

Recognition platforms like WSA play a crucial role in nurturing innovation. By showcasing successful startups, these platforms inspire others to pursue their entrepreneurial dreams and contribute to positive change. The WSA's global reach and focus on social impact make it a powerful catalyst for driving innovation on a worldwide scale.

GoodayOn's journey exemplifies the transformative power of recognition and the potential of technology to create positive social impact. The WSA award was instrumental in propelling the platform to new heights and inspiring a wave of innovation. As the on-demand service sector continues to evolve, GoodayOn's success story serves as a beacon for aspiring entrepreneurs seeking to make a difference.

By Bisrat Hagos, WSA Youth Ambassador in Ethiopia.