Freeziana

Freeziana tackles the challenge of preserving traditional crafts in Egypt by empowering artisans, particularly marginalized women, with the tools and skills needed to thrive in the modern market. By providing training in product design, photography, pricing, and digital marketing, Freeziana helps artisans turn their crafts into sustainable income while preserving cultural heritage. The platform connects artisans with global consumers, promoting high-quality, handmade products. This approach not only improves artisans' livelihoods but also supports gender equality, boosts local economies, and preserves Egypt’s rich craft traditions.