Digital Charity Platform
- Original Title: Digital Charity Platform
- Year: 2025
- Award: The World Summit Award
- Category: Government & Citizen Engagement
- Producer: Nguyen Binh / Vuong Huong / Ly Binh / Ngo Tuan / Vuong Tuan
- Country: Vietnam
- URL: https://thiennguyen.app/
- Social:
Thien Nguyen App, developed by MB Bank, is Vietnam’s first large-scale digital charity platform, designed to ensure trust, transparency, and coordination in giving. Launched in 2021, it has mobilized 1.4 trillion VND (~55M USD) through 7,000+ verified campaigns and 1.9 million users, all fully traceable in real time. Integrated into banking systems, the app offers secure, instant, multi-channel donations, interactive maps, and personalized donor journeys, supporting individuals, community organizations, and CSR initiatives. Funded entirely by MB Bank’s CSR fund, Thien Nguyen App is free, ad-free, and a replicable model of digital philanthropy infrastructure that advances social inclusion, disaster response, and civic engagement in Vietnam.
