Finding Product – Market Fit

Build What People Actually Need 

For social entrepreneurs, achieving product-market fit is more than just a milestone — it's essential for meaningful impact. Here's what WSA alumni shared. 

  1. Build Fast, Fail Fast, Learn

One core takeaway: don’t wait to launch a perfect product. Embracing the Lean Startup mindset means starting small — with a Minimum Viable Product (MVP) — and improving based on real-world feedback. 

Instead of investing heavily in assumptions, WSA Alumni recommend: 

  • Release early versions of your solution 
  • Gather user input quickly and implement feedback 
  • Iterate based on what works — not just what sounds good 

🚀 Progress beats perfection. Every cycle of feedback brings you closer to real value creation. 

  1. Collaboration Beats Secrecy

Fear of idea theft can hold founders back — but many shared that open dialogue and collaboration were far more beneficial. Talking to potential users, mentors, and other entrepreneurs early helped them: 

  • Spot flaws or opportunities sooner 
  • Build trust-based networks 
  • Strengthen your product through diverse perspectives 
  • Identify partnerships and ways to collaborate with other stakeholders 

🤝 Insight shared is insight multiplied. Social innovation thrives when founders connect, not compete. 

Co-Funded by the European Union