Brieuc Saffre

  • Position: CEO Circulab / Partner of Agripolis / Speaker at ENSCI and Polytechnique.
  • Organisation: Circulab
  • Country: France

After being Marketing Consultant for several major groups like Cadbury, Sony or Canal Plus Group, Brieuc cofounded Circulab, a circular design agency. We help companies to create new opportunities thanks to the Regenerative Economy.
We redesign products, services and business models. Our approach is based on systemic design and biomimicry to innovate with purpose. We've worked with companies such as La Poste, IKEA, Plastic Omnium or l'Oreal.
Brieuc codesigned several business games about circular economy, biomimicry, resilience of the organisations to enable people to understand the potential of this coming paradigm and to create regenerative business models.
He also wrote books. The first one on brand utility - http://bit-ly/brand-utility - and the second one with the Circulab team "Activer l'économie circulaire" - -. Since April 2018, Brieuc met people who activate the circular economy to share opinions and advices about this coming paradigm, you can find these interviews in the podcast