Gica Trierweiler is an innovation consultant at Glíteres, and leads special projects aimed at increasing the value of brand perception through purposeful communication and services. She is also one of the co-founders of Instituto Beaba, a social business organization that debunks cancer to little patients co-creating apps, books, and events with them and health professionals.

AlphaBeatCancer, a Beaba mobile game, was awarded by WSA, Casual Connect Indie Prize, and was also a finalist at Games4Change.