Professor Dr. Lynn Lim is a Professor of Global Consumer Research and the Programme Dean for Master of Science (MSc) in International Management at the School of Business, University of Applied Sciences and Arts Northwestern Switzerland (FHNW). She continues to pursue her vision which is to share with people who have positive mindsets towards learning and research. Her commercial experiences include global business development position at multinational enterprises and medium size companies in Asia, Australia, Europe and North America. She has taught at several universities in these regions.