She is a researcher at the Research Centre for Communication and Culture Studies at the Research Centre for Peoples and Cultures, and coordinator of the post-graduate course of Social Brands - Communication and Marketing in the Digital Age. Holding a PhD in Communication Sciences, her research interests are digital media, young children, mobile communication, marketing and public relations. She is a member of the COST actions eRead and DigitLitEY and also of the European Commission's project "Young Children (0-8) and Digital Technologies". She is author of "Living in the Digital Society" (2014) and "The Mobile Phone and Daily Life" (2008).