I believe in people – they helped me evolve; working with individuals from different walks of life, understanding their perspective and to see the world through their eyes – its fascinating - it makes you humane. WSA 2017 was definitely an opportunity for many of us in more ways than one.
Peumi Rodrigo works with teams in emerging industries to build brands that address the needs of tomorrow. With experience spanning travel and tourism, apparel, transportation, education, and agriculture, Peumi has developed a diverse skill set and a passion that energizes the innovation ecosystem in Sri Lanka.
Operating in multidisciplinary fields, Peumi's networking and communication skills have empowered people, brands, and start-ups to gain momentum and market share, both locally and globally. She plays a key role in marketing and sales, product strategy, and works closely with development teams to bring products to market.
Peumi has also taken local brands to the international stage, winning prestigious awards such as the PATA Sustainable and Social Responsibility Awards, Brand Excellence Awards, and World Summit Awards. Her work has contributed to significant conservation research on leopards and elephants, as well as public science research on blue whales in Sri Lanka, facilitated by a leading hotel chain. She has also led numerous corporate social responsibility and sustainability initiatives involving the broader community and developing business models that promote shared economies.
Peumi Rodrigo holds a Master's in Business Administration from the University of Ballarat, Australia, and is a member of the Chartered Institute of Marketing, UK.
