Wolf is a communication activist, usability advocate and UX professional. In 2009, right after graduating from university (Mag. in Sociology & MA in Product Marketing/ Innovation Management), which brought him from Vienna over New York to Tokyo, he joined the first german technology startup in the UX space. HotGloo, a prototyping web app, which later stepped up to become one of the industry leading tools. Since 2014 he's been advising other companies in the quest to leverage their digital transformation potential and worked with well-known brands such as Siemens, Deutsche Bank, Spar, Drei, Pocket House and the Johannes Kepler University Linz ... He's also been publishing tons of articles in the field of User Experience, Start-Ups and spoke about his experiences and lessons learned the hard way at conferences around the world.