ABC iPhone application
- Year: 2010
- Award: World Summit Award
- Category: Media & News
- Producer: Australian Broadcasting Corporation | 2ergo
- Country: Australia
- URL: https://itunes.apple.com/au/app/australian-broadcasting-corporation/id306583229?mt=8
In Australia, fast-growing audience demand for content on-the-go, together with the development of the ABC iPhone app, led to the recognition of the mobile as the national public broadcaster’s 4th platform of media distribution, alongside TV, radio and online-media.
Unlike most applications which have a single purpose, the ABC iPhone app caters to a broad ABC audience base, with content coming from ABC radio, ABC TV and regularly updated ABC News stories. To date, the application has been downloaded more than 1 million times from the Australian iTunes App Store.
Users perceive the ABC iPhone app as an ABC aggregation tool connecting them to most of their ABC services – whether that is reading the latest news, checking the weather, watching video news in 90 seconds, watching ABC News 24, the latest At The Movies episode and other TV podcasts, or listening to live and on-demand radio shows.
