SDG 3: Good Health and Well-Being
  • Year: 2017
  • Award: World Summit Award
  • Category: Health & Well Being
  • Organisation: Beaba
  • Country: Brazil
  • URL:

Alpha Beat Cancer is an educational app about cancer and treatment
, designed to serve as a learning tool for children diagnosed with the disease.
 The main goal of this project is to provide information through challenge and recreation, using the principles of information technology combined with design, usability, gamification and user experience.


The content of the app came from Beabook - the Beaba educational booklet consisting of oncologic words and terms from A to Z - compiled by patients, caregivers, physicians and health professionals. All the material was based on information architecture and design, making use of accessible language, appropriate illustrations and optimistic texts.


The app uses linear narrative, presenting and following the path of treatment: symptoms, diagnosis and the treatment itself, counting on logical support of time, space and characters. After playing each level, terms and words are unlocked, becoming accessible in a in-game glossary, which can be consulted at any time.


At the same time the user takes over the patient, they also control procedures such as biopsies, application of radiotherapy and patient care in order to encourage identification with the character and its own treatment. This way, passivity is reduced and the patient/user is encouraged to take control over the situation.