- Year: 2009
- Award: WSA Young Innovators
- Category: Young Innovators
- Producer: Vladimir Dubovskiy
- Country: United States of America
- URL: http://greenlighted.com/
“As many as 85% of Americans want to buy from socially responsible companies, however only 20% do. This discrepancy persists because consumers do not have the time and energy to research responsible brands. Greenlighted provides access to the world’s most comprehensive and credible data on social and environmental performance of companies. Rankings are amalgamated from over 25 reliable data sources, comprising 20 years of research. Over 1000 companies are ranked in their respective industries, creating a competitive model for social responsibility. Greenlighted considers everything from the environment to human rights, community development to animal protection. The metric driven approach shows market trends and lets companies know what consumers really demand, incentivizing them to become more socially responsible. Greenlighted is a grassroots movement to change business priorities by providing economic advantage to Greenlighted brands. Business practices are made more transparent for consumers. Their choice might produce a tipping point where business becomes the driving force behind creating a better world.