SDG 8: Decent work and economic growthSDG 9: Industry, innovation and infrastructure
  • Year: 2011
  • Award: World Summit Award
  • Category: Business & Commerce
  • Producer: Ryan Holmes
  • Organisation: HootSuite Media, Inc.
  • Country: Canada
  • URL: https://hootsuite.com/

HootSuite is a web and mobile social media dashboard aimed mainly at professionals who need to leverage sites such as Twitter and Facebook for their business needs. HootSuitehelps both individuals and organizations to spread messages, monitor conversations and track results across multiple networks, relying on a freemium business model. Its free version allows you to add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.HootSuite enables organizations using the social web to launch marketing campaigns, identify and grow audiences, and distribute targeted messages across multiple channels. With HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms, plus track campaign results and industry trends so as to rapidly adjust tactics. Best for actively managed accounts, HootSuite is designed to focus on streams which are housed in customizable tabs, organized by account, network or content. This flexibility makes it easier to monitor a specific type of feed more closely. Launched in December 2008 by Invoke Media, HootSuite’s rapidly growing user base includes governments, artists and organizations like the White House, Martha Stewart Media, SXSW and Zappos. Accolades include awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.