Iconic Moments

SDG 4: Quality EducationSDG 9: Industry, innovation and infrastructure
  • Original Title: Iconic Moments
  • Year: 2021
  • Award: World Summit Award
  • Category: Culture & Heritage
  • Producer: Chris Cummings, Wendy Overton, Gregory Ostermayr
  • Country: United States of America
  • URL: https://iconicmoments.co/

Iconic Moments,™ is the first NFT marketplace for the 450,000 museums and archives globally.


Iconic Moments,™ the operating name of Pass It Down, Inc., utilizes NFTs to help museums engage new visitors and develop revenue streams outside of foot traffic, which became especially meaningful during the COVID-19 shutdowns of the last two years.


Pass It Down, Inc., is an award-winning storytelling company that creates digital solutions for cultural institutions and brands. Pass It Down™ began work on Iconic Moments™, the first NFT marketplace for the museum industry, in the fall of 2020 due to the impact of COVID-19 on the industry.