Kherna

Kherna is a social networking platform for organizations devoted to good causes, including charity and development. Kherna has a mission to use technology to reach needy people quickly and efficiently. Instead of using the usual offline marketing channels such as TV, radio, or magazines, Kherna provides an online platform where civil society organizations post their updates for online users to see their activities and services in real-time. The interactive portal provides a compelling experience that engages the audience in activities and regions they are interested in, allowing them to participate either by donating or volunteering through the online website. Users can share the activities they like the most on Facebook and Twitter to inform their friends, increasing the chances of getting further donations and motivated volunteers. The idea was sparked during the month of Ramadan, which is the prime time for advertising NGO campaigns. Kherna is original in offering interactive communication with audiences, the key to building lasting relationships.