Marks & Spencer mobile commerce
- Year: 2010
- Award: World Summit Award
- Category: Business & Commerce
- Producer: Marks & Spencer
- Country: United Kingdom
- URL: http://www.marksandspencer.com/s/mobile-apps
The Marks & Spencer mobile commerce website is one of the first mobile sites offered by a major UK high street retailer. Customers on the move can now shop on a site that has been developed specifically to make searching, browsing and buying easy from any web-enabled mobile phone or device. The site is in sync with the main M&S website, so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software; users simply type www.marksandspencer.com into their phone’s internet browser.
Using the Marks & Spencer mobile commerce website, customers can find over 24,000 products – including clothing, home furnishings and furniture, technology such as televisions and iPods, as well as gifts such as flowers and food hampers – with almost all of the functionality found on the main M&S website.