Nefsi Masr/Companies Care

After the Arab Spring everyone is convinced that people have power. Governments are now doing their best to fix and revamp the infrastructure of their countries, with priority given to large projects (Water, electricity, employment, etc..). However, citizens suffer from low standards of living and unfortunately this is not prioritized by the public officials. On the other hand the private sector companies pay huge amounts of money for advertising and CSR projects which are not always what people want. Companies Care is a project where people put detailed solutions for these poor services. People who are suffering from these services will vote for these problems and perhaps add new solutions. Private sector companies should commit to the highest rated problems by paying certain amount of money to solve the problem completely or partially. The goal of the project is to empower the citizens, to convert the wasted amounts of money for advertisements to beneficial projects and the disability of the governments to provide lifetime advertisements to companies which helped in solving these problems. In this way developing countries like Egypt will develop much faster because there are two hands instead of one rebuilding the country. Additionally, this project will make companies much more successful because citizens will be much more loyal to them because of their help in country development. Companies Care could be a new way of advertisement for companies and a new financial source for governments. And in the end, the winner will always be the citizen.