PowerArena – Real-Time Crowd Management Mobile Platform

SDG 9: Industry, innovation and infrastructure
  • Original Title: PowerArena - 實時人流管理移動平台
  • Year: 2017
  • Award: World Summit Award
  • Category: Smart Settlements & Urbanization
  • Organisation: MotherApp Limited
  • Country: China
  • URL:

PowerArena is an integrated crowd management mobile platform that enables timely collection, analysis and dissemination of people flow and wait times information, as well as guest mix and attendance information, using IoT, mobile, AI and Big Data technologies.


PowerArena collects data by a self-developed combination of smart sensors with high mobility and flexibility (PowerArena Bot), or through the webcam video feed by using the deep learning powered video analytics platform (PowerArena Sense). The data empowers operators to make calculated decisions to enhance operational efficiency, through proactive management of people flow, and identification of opportunities to improve the flexibility of manpower management (PowerArena Manage). In addition to precisely managing crowd distribution, the location-based information and guest foot traffic maps allow offering of an engaging experience by providing relevant, time-and-location specific information, tips and promotions on a mobile platform.