rideIT

rideIT targets 4.5 million working professionals in India who travel to work and back home on a daily basis. The urban social initiative aims to reduce noise and air pollution, as well as fossil-fuel consumption, by reducing the number of cars on the road. The lack of good public transport coupled with fast-growing populations in Indian cities has increased dependency on personal vehicles and auto-rickshaws, creating huge inefficiency in the transport system. rideIT is an inter-company carpool matching service facilitating ride-sharing in four kinds of vehicles: car, motorbike, auto-rickshaw and cab. rideIT reduces wasteful empty seats in all these modes of transport by introducing users to colleagues travelling on their route. By integrating Google Maps API into the carpool search engine, rideIT shows users the most relevant carpool routes in its database. Registration is limited to employees of major companies, providing a reliable level of safety as employers verify the authenticity of users. rideIT also facilitates women-only carpools. Carpooling leads to fewer cars on the roads – some 450 cars were taken off the road thanks to rideIT – while offering financial savings for car poolers and helping the environment. With support from government departments and major corporate associations, rideIT is on the verge of creating a carpool movement in India.