08 Decent work and economic growth11 Sustainable cities and communities
  • Original Title: Rutopía
  • Year: 2021
  • Award: World Summit Award
  • Category: Culture & Tourism
  • Producer: Sebastián Muñoz Amezcua, Emiliano Iturriaga Tovar, Nubia Murillo, Leslie Pérez, Marisol Herrera, Ana Serna
  • Organisation: Rutopía
  • Country: Mexico
  • URL:

Rutopía is a social enterprise. Its bilateral digital platform is designed to showcase Mexico’s rural tourism and ecotourism. We connect travellers looking for local, authentic, immersive experiences with indigenous tourism initiatives.


Rutopía sells unique, high-quality nature and cultural trips while offering indigenous tourism initiatives the marketing and technological tools needed to succeed in reaching broader markets. It also allows them to easily map out and upload their services to an online cloud for free. Rutopía improves their tourism offer by providing good customer service, payment and reservation facilities, and traveller’s insurance, among other benefits. It supplies them with online learning material regarding tour operator’s best practices created by a large community of tourism providers.