SDG 12: Responsible Consumption and ProductionSDG 13: Climate Action
  • Year: 2011
  • Award: World Summit Award
  • Category: Health & Well Being
  • Producer: Ideas Online
  • Country: Colombia
  • URL:

Inspired by the Green Movement in Latin America and involving regional actors committed to the environment, enables individuals and organizations to adopt progressive environmentally friendly new habits in consumption routines through "Green Challenges". These challenges motivate action in a significantly different way by using current web and social media technologies. With Green Challenges users understand the relation between their habits and climate change, gain control over their own CO²emissions and are able to address the climate issue from the perspective of root causes. Here is an example of a Green Challenge that any user, whether individual or organization, can take: “Don´t eat meat in the following 2 weeks”. This action produces a reduction of 5.95 Kg of CO². You can get all of the Green Challenges in Spanish here: Through thoughtful content and the creative use of social networking, creates awareness by promoting specific actions which radically change daily habits, so as to reduce CO²emissions.