Wiithaa, the upcycling network

The Wiithaa website is an upcycling network. Upcycling is a way of recycling by adding value or new use to objects or materials thanks to design, helping companies to give new life to their waste. The Wiithaa Lab invites designers, engineers and other specialists to evaluate excess production and to offer local synergies, to find new partners, and especially, develop prototypes of new products or new services. Wiithaa accompanies users in the implementation of these new processes. By applying design thinking to the problem of waste, businesses and communities can use the proposed solutions to reduce or recover the waste they produce, whether at the production or distribution stage.

New operations or business models enable the creation of shared value, not only within a given entity, but for all actors in the ecosystem. By creating new synergies, natural resources are less stressed and waste is reduced or eliminated permanently.  Through testing, prototyping sessions and workshops, Wiithaa opens new economic, social and environmental opportunities. The transition from a linear economy to a circular economy is now possible.

“Wiithaa is the aboriginal name of the bowerbird living in Australia. He collects everything that's around him to build and decorate the most beautiful nest in order to get the girl. There is not waste in Nature, only resources and nutriments: 'nothing is lost, everything is transformed". In light of this, Wiithaa became a company doing just that.” (Brieuc Saffré)