You Are What You Post

“You Are What You Post” (“Eres lo que publicas”) is a social campaign aimed to reduce the negative consequences of inappropriate use of digital social networks. The website focuses on a strategy for young people, advocating the proper use of social networks to turn them into platforms for personal well-being, and offering protection against cyber-crime.

The project encourages moderation in the use of online networks, in order to avoid social isolation and computer addiction, and raises awareness of the personal and professional consequences of posting inappropriate or discriminatory content, as well as one’s geo-location in real time. Finally, it promotes a culture of privacy in social networks, through specially-designed tools. “You Are What You Post” has spread through mass media, Internet, free E-books, conferences, workshops, and promotional materials, as well as by targeting public policy in Latin America.

“Ignorance leads to the great problems of humanity. Hunger, inequality and diseases can be fought with education, and Internet can break the giant wall that separates millions of people form the empowerment that brings knowledge. Social Media have the potential to unite knowledge and youth to collaborate with organizations and government to achieve the Millennium Development Goals.It can prevent youth as bystanders to the violence, indignity, and persecution suffered around the world.” (Roberto Ruz Sahrur)