Project Noah

14 Life Below Water15 Life on Land

Project Noah is a software platform designed to help people reconnect with the natural world. Launched in early 2010, the project began as an experiment to mobilize citizen scientists and build a digital butterfly net for the 21st century. Now backed by National Geographic, Project Noah is mobilizing a new generation of nature explorers and helping people from around the world to appreciate their local wildlife. The community is harnessing the power and popularity of new mobile technologies to collect important ecological data and preserve global biodiversity. The ultimate goal is to build a go-to platform for documenting all the world’s organisms. In so doing, Project Noah hopes to develop an effective way to measure Mother Nature’s pulse. By providing tools to help mobile citizens share their encounters with nature, Project Noah builds a powerful force for crowdsourcing ecological data collection and strengthening wildlife awareness and preservation.