The Social Swipe
- Original Title: Das PlaCard
- Year: 2015
- Award: World Summit Award
- Category: Inclusion & Empowerment
- Producer: Misereor
- Organisation: Misereor
- Country: Germany
- URL: http://de.adforum.com/creative-work/ad/player/34497333
The relief organisation MISEREOR supports self-help initiatives worldwide. Yet donation fatigue is setting in. How can we show people that even a small donation can have a big impact in a way that is both entertaining and innovative? We make donating easier than ever before – with the first interactive donation poster that accepts one of the most popular means of payment: the credit card.
